August 26, 2012
BOURKE ST, MELB
SURFERS PARADISE, QLD
PERTH CENTRAL, WA
DAVID JONES CONCESSION STORES AUSTRALIA WIDE
VISUAL MERCHANDISE SYSTEMS
Quiksilver is a leading international surf & snow label.
RAD has developed a long term alliance with Quiksilver, designer of the current retail portfolio in Australasia and inspiring change across their retail strategy worldwide. RAD began the journey in 2008, pitching a new retail strategy that saw Quiksilver returning to its core values in surfing, reconnecting with the cultural identities that Quiksilver has been an important part of since the early 70’s.
RAD responded to this manifesto with a new look & feel of raw materials that has become synonymous with the brand. The new ‘look & feel’ establishes clear connections to surf ‘art forms’ & an affinity with the ‘core’ values of surfing in a contemporary context.
Building from the new design strategy, RAD has facilitated a role out of new retail stores & refit projects Australia wide.
RAD has gone on to develop a flexible fixtures pack consistent with the brand ‘look & feel’ which has since been integrated to stores Australia wide.
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