August 25, 2012
Roxy is the women’s line by leading international surf & snow label Quiksilver.
RAD has worked with Roxy to develop a retail strategy that is consistent with Quiksilver but speaks directly to cultural cues of women’s surfing.
The design response provides for a lighter aesthetic, projects a clear femine edge & elements of lifetyle & discovery particiular to women’s surfing.
RAD played an important role with Roxy from design, through visual merchandising and a new fixtures pack consistent with the brand aspirations.
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