July 4, 2013
RAD facilitated a strategic briefing exercise for the client to develop clear paramaters for a unique department store concept for Superglue.
The design works to present a series of interactive retail experiences within the store from tailor made denim to coffee & ipad stations for music & record sales.
The visual merchandising strategy was paramount to the execution of the store, working with the refined architectural detailing to deliver specific brand & lifestyle experiences.
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